Re: Not even parity
In the US they have to take into account the possibility that Trump's tariffs are (maybe, probably, who knows with him) going into effect on Dec. 1st which would raise their cost in the US but not in the UK. So the US pricing may have been chosen with that in mind.
Though they could really give Trump a slap in the face if they raised the price of iPhones to account for the tariff. Probably not smart as he's as vindictive as he is ignorant and unstable, but it would be funny just to see his over the top reaction.