Reply to post: They're already at FB levels

Like a grotty data addict desperately jonesing for its next fix, Google just can't stop misbehaving

Douglas Wardle

They're already at FB levels

"On current trend, it won't be long until Google is seen as the moral equivalent of Facebook – utterly corrupt and to be avoided whenever possible."

There was a recent article that called the use of ad-blockers and other privacy software the greatest consumer boycott in history. No small wonder, considering how invasive the business has become. If I read a newspaper the ads may or may not convince me to buy a product. On-line, the ad is half (or less) of the effort, the other half (or more) is to harvest personal data. The sheer volume of anecdotes of in-your-face targeted web advertising should be enough to convince people to tame the beast however they can.

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