Re: I just cannot see what the actual issue is
No, no...I/we are getting something for it. We're getting a fair chunk of t'Interwebs. If Google can't make money somewhere down the line, there's no Google Search (and most other search engines rely on Google). Website analytics would be back in the Dark Ages (late 1990s). We'd be paying for our webmail, and satnav, and probably our online diary/calendars.
So let them make enough money to cover all the goodies, but stop them gathering personal data that can be abused by a dodgy government (China? US? Russia? England?)