It's not that you should stop using google's services...
It's that google shouldn't be allowed to monetise the data they have on literally everyone - whether or not they use google's services.
I don't mind being shown ads relevant to the search I just made, or to the contents of an email I am reading (though that is slightly creepy it is also funding a service I am using.
I do object to the near universal tracking which is going on - and the sheer number of companies doing said tracking.
There is a not insignificant body of evidence to suggest that more than a few recent elections/polls were heavily influenced by people leveraging this data.