Reply to post: Re: GIF vs JIF

Clutching at its Perl 6, developer community ponders language name with less baggage

Michael Wojcik Silver badge

Re: GIF vs JIF

Why do some people believe etymology determines pronunciation? That's as unreliable a rule for English words as you could hope to find.

As has been widely documented, Steve Wilhite, who invented the format, has always pronounced it with a soft "G" as a pun on the name of JIF brand peanut butter. That's at least as strong an argument for the soft-G pronunciation as any of the (mostly spurious) ones for the hard-G one.

Ultimately, of course, it doesn't fucking matter, because the dominant pronunciation will be determined by use, and both forms are recognizable to pretty much the same audience.

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