Re: Liar, liar, pants on fire!
They also talk about licensing the technology to other publishers. Well, how long do you think it would be before some smart persons realises that the technology works better if several publishers share the data that they have independently captured. Then, how long before that person realises that simply being the aggregator in that scenario is a business model in itself. Perhaps someone with existing experience running massive distributed web services could take on the role. Then, we're back where we started.