Just today I saw an amusing example of just how much advertisers can try to target you (and get potentially confused in the process).
I was on the Japanese-language-only site piapro.jp (a Vocaloid music site). There is no English-language version, you have to do a bit of trickery to get an account on the site if you're not currently in Japan (I'm in the US), and navigating around the site is a bit of guesswork and also eventually learning the iconography and a handful of Kanji.
So what do I see for a bottom of the page ad? An ad for a Dunkin Donuts (presumably one closest to my ISP PoP), with the town name in English but the "buttons" in the ad in Kanji and Hiragana...