Re: the wonderful opportunity it is.
All companies love a subscription.
It would be an interesting exercise to calculate the average family's monthly subscription load.
- MS office
- other online storage (coz your Apple/Google/whatever few GB wasn't enough for your stuff)
- probably a few random phone apps
- random other stuff (for example, I long ago lost the argument with Mrs Fink about installing a water softener, so we're stuck with paying for salt for the rest of our lives...)
That's a lot of $/£ going out on a constant basis.