Although I have access to various video sources I always watch them on my 'gogglebox'. So in my case there is no practical difference between watching NetFlix (courtesy of my Sky box), watching on demand content (also courtesy of the Sky box) or watching a recording (yes, Sky box again).
The only thing I never, ever do is watch live TV.
To me it feels like watching NetFlix is no different to anything else I do. I'm accessing video streams which are stored in different places, that's all.