Marketing is probably right but...
From all evidence the successor to "Grasshopper" should be called "Grassburner" as any vegetation in the vicinity will be rendered luminous during testing. Experience from further north in McGregor, Texas, has not equipped SpaceX for how fast things grow down south after a little rain falls or someone uses a big hose to put out the previous fire.
Icon because it's a hot topic and I can't have two. (Exits abruptly through trapdoor.)
Biting the hand that feeds IT
