Re: trying to tell the British public
"The winner will be desperately hoping that the Irish border issue can sorted because they can't run a third national election campaign on the promise that they'll 'implement the peoples wishes'."
I'd guess that whatever happens they'll run an election campaign* on the claim that they did implement the peoples' wishes. We're talking about politicians here.
*Probably ASAP and hope that they get to the winning post before it all unravels.