Reply to post: Re: Advertising: a business oriented-scam?

Google's Fuchsia OS Flutters into view: We're just trying out some new concepts, claims exec

ArrZarr Silver badge

Re: Advertising: a business oriented-scam?

Facebook were generally overreporting the total views or total traffic. The traffic numbers they reported indicated that there was a lot more space for extra advertising to fill rather than the value of the advertising on the platform.

One of the clients I've worked for averaged out at 10% COS (£1 advertising -> £10 revenue) for CPC.

It's not about the grand campaigns (Old spice, Dear Kitten), a lot of advertising online is about getting the ad under the nose of somebody who is about to buy and ensuring they click on your blue link.

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