Advertising: a business oriented-scam?
I'm convinced that advertising is a scam. Does it work sometimes? Sure, for good campaigns (Old Spice's "The man your man could smell like" campaign was wildly successful), however for the vast majority of companies I have a feeling its not worth the spend; nowhere near enough bang for your buck. Correct me if I'm wrong, but didn't Facebook come under fire for vastly over-stating the value of advertising on it?