Re: Why stop there?
well, there's already talk about new-disruptive ideas, e.g. that you don't own your car. Sure, nothing new here, but certainly, car rentals are a minority against ownership and those clever people are looking at scale. And if car ownership falls sharply against "rental" model, why stop there, bro, there's profit to be made in other fields...
And software subscription is slowly, but steadily creeping up, starting with the biggest brands, like office or photoshop. 20 years ago, adobe would have tanked, not on technology, but on customer-perception, but now it's nothing unusual so why not extend it to other areas? PROFIT ahoy...
Biting the hand that feeds IT
