Reply to post: Re: Little will really change

IVE HAD ENOUGH! iQuit. Jobs done. Jony cashes out at Apple to run his own design biz

Dave 126 Silver badge

Re: Little will really change

Apple's internal strategists are too smart to make Jony Ive or any other individual a scapegoat for the company missing quarterly targets, especially when rivals such as Samsung are enduring similar woes.

Ive has been at Apple for 25 years, and has been well payed. He doesn't need the money, and is on record as saying he's tired. It's not hard to imagine why he'd want to leave management behind and get back to his passion of design on a wider range of briefs than Apple require of him (see his side projects with Marc Newson for RED, Leica and others)

The smartphone is a mature product category, with no nascent technology likely to change that anytime soon.

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