Unlimited!!
My pet hate.
Way back when, I used Pipex for an ISP. They were the only one that advertised "Unlimited" bandwidth, I used to hammer the torrent sites so would frequently be transferring lots and lots of files. Every six months or so, I would get an email from Pipex saying I was exceeding their fair use policy, I replied with a link to the OED entry for unlimited and told them to get their lawyers to read up on it. Never heard back, not once, and never got cut off either.