Re: "We can't decide if Primera sounds like a Thundercats character or a 1990s eurodance hit"
At the time of a few years ago they WERE a finance company doing debt consolidation loans! They were NEVER a payday loan company! It was strictly Debt Management loans (aka debt consolidation for relatively poor people at high interest rates)
They sold the finance parts off to Household Finance which was then sold off to HSBC and are now mostly selling mutual funds and insurance services...and still a few debt management services. Technically they are a MLM (Multi-level Marketing) company trying to get "Associates" to sell financial products and services to friends and family and suck THEM into selling further financial services!
Sounds like HPE to me !!!