Re: The Open University provides 0365 and doesn't accept open document format
Unfortunately I think even MS would have difficulty arguing that the OU is not an academic institution
And thus is a perfect marketing target!
All the primary goals of a good marketing strategy are served:
[[]] Create need for product
[[]] Make target dependant on product
[[]] Lock target into product dependency
[[]] Fuel target feeling of convenience and superiority emotionally
[[]] Cultivate long term relation with target
[[]] Prevent target developing an interest for product alternatives
Or as others have worded it more concise: "Hook them early and keep them dangling!"
Biting the hand that feeds IT
