We've seen it all before
"while Apple is actually (and this is hard to believe) innovating in this area"
I'm not sure I'd say Apple (or Google) are actually innovating. What Apple are doing is taking many of the third party options already out there, or features from other OSs, and integrating them into the core OS, making a much better proposition for corporate or business users. Some would say "about fucking time"
As for truly new or innovative features, not sure there is anything