OneWeb is even more ambitious. Still the problem, known as the tragedy of the commons, is well understood. Unfortunately, as has been demonstrated many times, we usually have to wait until resources are either depleted or polluted so much as to be nearly irrecoverable before we change our behaviour; and so far I don't see any reason why this nascent commercial exploitation of NEO will be any different.
The only thing we can hope for is that this satellite-based internet turns out to be the next great white elephant. The demand for mobile telephony and data around the world is being met almost everywhere by low-cost, low-tech solutions.