I'm no lawyer, but here's a question...
If North Face are putting their intellectual property on Wikipedia, with the expressed intention of it being copied by Google (including it into their search results), are they thus saying that it is perfectly acceptable for anyone to do so, and in contexts which they have no control over?
If so then have the ad agency not inadvertantly diluted North Face rights to their own intellectual property?
Biting the hand that feeds IT
