Re: "Overarching strategy"?
Ahh.
That's because the people in charge of this mess looked up the meaning of tictacs and not tactics.
Wikipedia (the fountain of all knowledge):
Tic Tacs are bad for you, as they contain ingredients that can wreak havoc on the body. Although popping a Tic Tac into your mouth every now and then shouldn't hurt, doing so every day may result in more harm than good.9 Mar 2016
Seems vaguely in line with their policy.
Biting the hand that feeds IT
