Re: PT Barnum
The local, family-run cab firm in my small town has an app now. You can order a cab and track it all the way to your door, with the driver's name, license plate and mobile number all displayed in the app. I gather this is the same everywhere. So what advantage or barrier to entry does Uber's app offer? The only one I can think of is that the same app will work in an unfamiliar location. But what percentage of total journeys is that? I will bet that the vast majority of cab journeys are within a single town, by people who live in that town.