Re: Why bite the bullet?
Microsoft are their own worst enemies.
Only if you suppose that they care about customer satisfaction and want to remain in the general-purpose OS business. I think it's safe to say that both of these things are very much in question at this point.
MS knows quite well what happens when you use a monopoly to force people to accept substandard crap. Remember when IE commanded more than 90% of the browser market share? It was terrible, but people felt like they had to use it, since all the web sites assumed a person was using it. For a while. Longer term... well, IE is dead, and MS is getting out of the browser business, opting instead to provide another Chrome reskin/front end, while offloading all the real work to Google.
I don't think for a moment that they don't know they are killing Windows with this nonsense they're pulling. MS wanted a cloud guy in charge of the company, and that's what they got. Windows is a legacy product, not even deserving of its own division anymore. The plan quite clearly is to monetize it to death, milk it for all it's worth, and leave it a dried-up husk that can be tossed into the wind, so MS can become the cloud company that it really wants to be.