Re: Fining not fine
I think it should be law that the fine is divvied up and shared equally amongst the people affected - in this case the users.
It should also be law that the fines hurt the execs deeply and personally. What's a $100,000 fine if the practice earns you $10.000/day?
Find the poorest family in each exec's state and do a house-swap for a year. Divvy up their income (above basic living costs) amongst the victims for the next 10 years. Add another 5 years for every year they managed to delay it through the courts (and throw their lawyers into the mix as well).
Make it absolutely NOT worth abusing people like this.