"Cheap flights anyone? Anyone really surprised that so many discount airlines are currently going bust? Nobody is willing to pay what it really costs to get from A to B, because we have become used to dirt cheap deals."
Because any more expensive and people wouldn't fly anymore, you think? This may well be an untenable market where the P and Q graphs don't actually meet. Meaning the airlines are caught in a Morton's Fork. Keep going and get run into the ground or throw up your hands and just close now?