Mature Product
Smart phones have matured as a product and market fairly rapidly. But what is forgotten in the 'analysis' is smart phones replaced cellphones for many so there was market cannibalization occurring. Plus, if the phone is working well, why replace it. The new 'features' are not that critical to users. Basically consumer tech is a mature market with only niches of growth which are often cannibalizing other products.
Biting the hand that feeds IT
