Re: whack a mole
It's eye-wateringly expensive because they know you're not going to cancel your subscription
Very much so. My sister complains bitterly about this because she knows my football-addicted nephews would go bananas if she chucked out the Sky box, even though Sky Sports is about the last thing they're subscribed to at this point (though they're getting to an age now where she may be like, "you want it, you pay for it")
It's not just Sky either, mind, who are gouging pricks. I remember back in the days of the Celtic Tiger, the base cable package offered by NTL came with a sports channel (EuroSports, maybe? I am a sports-ignorant) that showed footy matches from one of the African leagues, presumably because they could pick them up on the cheap. Once people realised the standard of football was quite high, they became quite popular-- and that you were getting them anyway at no extra cost didn't hurt either. Also, there were lots of African families working in Ireland at the time because of the Celtic Tiger... anyway, once NTL realised they were actually popular, they vanished of the base package in short order and you had to pay extra for them. Miserable hoors.