The Facebook Experiment, aka 'Project DF'
The Facebook Experiment is one of those ultra top secrets that hides in plain sight. It actually began years ago, with Zuckerberg's notable*¹ observation that Facebook users were "dumb fucks". Since then the hidden-yet-obvious programme, internally known to a select few as 'Project DF', has continued as a kind of psychological experiment-cum-profit-making enterprise.
Its purpose: to see just how much contempt and disrespect for its users and civilised society in general the company can demonstrate while the DFs continue to
drool fecklessly over use the platform.
Those in the know once had a cruise-ship-style sweepstake going as to how badly the company could behave before being punished, but since even the High Range was long since exhausted, the money has been returned to bettors. It transpires that DFs are also heavily represented among US and UK politicians*², giving the company free rein for ever more atrocious behaviour.
*¹ Notable because Zuckerberg was, on that occasion, being truthful.
*² Buyer's Remorse followed the purchase of a failed, widely reviled UK politician, and the company has been able to shut its
slush lobbying fund. The decision was made at a meeting where the CFO's point that "We only need to bribe the intelligent ones" was greeted with awed silence.