She's a Greek Goddess and she and her pals are companions of Zeus. Goddess of Victory, hence portrayed in relief on an Olympus pocket watch.
The overpriced trainers weren't the the first people to use her name. Certainly Nike Inc. should only have exclusive use for Trainers.
And Styx the daughter of Ocean was joined to Pallas and bore Zelus (Emulation) and trim-ankled Nike (Victory) in the house. Also she brought forth Cratos (Strength) and Bia (Force), wonderful children.
I suppose the name might be considered too commercial. Companions of Zeus might have been occasional lovers?
Paris, because he was a prince of Troy in Greek mythology and we know what the Greek gods and goddesses are most famous for.