Stupid gimmick from the start
All seems a waste of money to me. That money could be much better spent (or contributing to the cost of) insulating homes to make them more energy-efficient, something Scandinavian countries do routinely, or rather, they build homes right in the first place. That would save energy costs hugely.
Or aswell, or alternatively, regulate the energy companies more appropriately.
Biting the hand that feeds IT
