Reply to post: Re: RE: I understand advertising is necessary.

Unearthed emails could be smoking gun in epic GDPR battle: Google, adtech giants 'know they break Euro privacy law'

jmch Silver badge

Re: RE: I understand advertising is necessary.

"Advertising - by it's own definition - is unnecessary"

It's unnecessary for the consumer in the sense that if consumer wants something they go get it and if they don't want something they won't. If a consumer wants more specific information or wants to find out options etc, that's what trade magazines/websites and comparison sites are for.

On the other hand, advertising is absolutely necessary for businesses... not only giant businesses with multimillion-dollar ad budgets, but also for small businesses, tradesmen, startups etc. You can't always get by with word of mouth.

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