Re: Ah, capitalism at its best
"In what world is anyone forced to supply something to someone because they demand it and want to charge them for it?"
Exactly. What you don't get is, however, that in this case the publishers are the ones who are expected and even forced (by strongarming them and by abuse of market power) by Google to supply content into its services, just so Google can slap and ads on them and sell that as a product, while not paying anything back to the original producers.
"If the EU is saying what Google are doing is wrong "
No, the EU absolutely does not say that. All it says is that you must pay the original creators of content, not just take their stuff for free and use it to generate money without paying anything back.
"So are the EU/Media companies saying you mustn't link to us or that you must link to us. "
No. Articles 11 is not about linking, and not about any kind of prohibition to link to anywhere. It's just Google trying to mislead the public about what this is really about so they will sympathize with their agenda. Just another reason not to give in to Google, if for nothing else, then because of this shameless lying and manipulation of public opinion.