A new epoch upon us
It’s coming. Where we’ll have to make a decision about what website we really want to read and sponsor and not just use the links from a search engine. With all the possibilities for fake anything these days, only official stuff and favourite website will come to count. And then you can think about donating some money to them.
Google and co will amass otherwise too much power with regards to our free will (you don’t have it if choice is limited).