Yes. Though in this case from the article it seems his title was: Head of sales and marketing. The exec bit seems to have been put in by El Reg.
Sales drones seem to be the type that feel the need for a fancy title on their little "business cards" just to get a sense of validation. Can't go into a meeting with ANYONE with the title of "sales droid". That would be embarrassing. How could one POSSIBLY sell anything. Now if they're meeting with the "Head of sales and marketing" they'll feel they're dealing with someone who has some pull in the company and get them a good deal! Instead of the reality of getting even more royally shafted.
Biting the hand that feeds IT
