Local Automation
There are products appearing on the market that allow home automation without sending any data off site, thereby addressing privacy concerns. There's no technical reason for data to leave the home, other than voice trained data sets held by Amazon, Google and Apple - but hey, a system that is trained by, and only responds to, the occupants of the house could be a feature not a limitation.
2018 might prove to be a watershed in the wider public awareness of big companies not respecting data and privacy.
Apple appears to have been too conservative in their HomeKit home automation system. It's considered secure compared to most systems, but it's proprietary which adds cost to the devices as well as delaying their release whilst Apple certify them.
The upcoming Bluetooth spec is due to add triangulation, so that phone will know where, down to a couple of inches, in a room another Bluetooth device is. This would allow an elegant UI: phone controls only the device - lights, for example - it is pointed at, like a magic wand.