Reply to post: The last project named after a CEO's kid was the Ford Edsel

Apple hardware priced so high that no one wants to buy it? It's 1983 all over again


The last project named after a CEO's kid was the Ford Edsel

Like the Edsel, the Lisa was a dud that had some interesting ideas, but was a horror show for both customers and the company.

I actually used one of the first generation models. The experience was very similar to driving an Edsel, I imagine.

I was a student at a university that had one. How they got it, I don't know; there certainly wasn't any budget for such a thing. I suspect it was a demo/promotional unit that somehow ended up at a university as an educational credit, or a tax writeoff or something like that.

In any event, using it could be summed up by the infamous joke making the rounds at Apple at the time.

Person1: Knock, Knock

Person2: Who's there?

Person1: sits motionless, and unresponsive, for 90 seconds

Person1: "Lisa" (as if the previous 90 seconds had not happened)

Lisa was an interesting proof of concept of some neat technology (for 1983) which eventually did become mainstream. But as a product? Forget it.

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