Re: As a dev system?
The Motorola workstations we had in that era cost considerably more, around $15000, and were also 68000 based. When I pointed out the price of the Lisa to my boss he told me to keep quiet as he didn't want the FD asking awkward questions about whether enough research had been done before equipping the lab.
Also the Motorola workstations sucked. When one of them went TITSUP the technician who replaced the motherboard admitted that the soldering on the original was terrible with dry joints all over the place, and we didn't get charged for the replacement. Motorola hasn't been in the workstation business for quite a while now.