Maybe stop equating user surveillance with selling ads as people are not worried about advertising, they may not like it, feel they're immune to it or even like being pointed at things they're interested in. Maybe we need to start equating it to secret police, dawn disappearances, the search for model citizens.
Maybe then, people would start caring.
The most insidious is the Chinese get good citizen points for online activities program they're rolling out nationwide - especially as now they're beginning to be every-bodies trading partner.
Biting the hand that feeds IT
