My wife bought an iPhone on the grounds that it was so expensive that they would offer service if there was a problem. The fact that they may simply charge her again by claiming that there is damage that does not falll indside the warranty. It took a claass-acction lawsuit to get them to start offering to replace keyboards that were poorly designed for $275.
Apple are getting an awfully easy ridde because of their emotional bond with their customers related to their high prices. If the trust in the apple brand gets eroded by class-action lawsuits Apple may find it hard to sell the products at their "hot air" prices.
Biting the hand that feeds IT
