I vaguely remembered a news item about some high-priced foreign product which was selling well in China to the very rich as a status symbol, but then the government put it out that buying this product was unpatriotic, and sales tanked because nobody wanted to be seen with it.
I don't, however, remember what the product in question was. Apparently it must not have been Apple, since that's not being cited here.
EDIT: Ah. I remembered another detail, which let me look it up. Turns out the company in question was Dolce & Gabbana, and it wasn't just the Chinese government, they had somewhat put their own foot in it as well.