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GDPR: Four letters that put fear into firms' hearts in 2018

Paul 87

Interesting thought exercise, if, by means of automatically inferred location data, a company targets you for special offers via adverts, could you argue that the decision making process harms another person by virtue of them not meeting the criteria, and therefore the decision made automatically and with no oversight, isn't permitted under GDPR?

Could kill off the entire targeted ads business once and for all

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