Reply to post: Where history repeats itself

It's a lot of work, being popular: Apple, Tim Cook and the gilets jaunes

Stephen McLaughlin

Where history repeats itself

In the early 90's Apple was getting its lunch eaten by Microsoft, specifically on the lower end. So Apple focused on the high-end market but steadily losing market share. By the mid-nineties, the company was a shadow of its former self - down to the point they accepted a financial lifebuoy from Microsoft. I see the same thing happening now with their iPhone strategy.

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