> why the hell would they release the data from the breach?
Very true. There must be a reason those (former) NSA guys released those cables.
To put pressure on somebody (who?)? Hint at things (to whom?)? Or (since it's a startup) just to prove they can get stuff done, and thus deserve funding and contracts?
Given the apparent low value of the hoard, IMHO this reason is the only interesting part. It's unlikely they got bored and decided to collect some stolen diplomatic cables to send to the NYT just for the fun, so why?