Uber was accused of doing the same against Lyft (I don't know if the suit was eventually settled or is ongoing) so I have little trouble believing such a known to be unethical company wouldn't have done it against other competitors. That you haven't heard of them before may only mean they did a more thorough job against them than they did against Lyft.
I vaguely remember hearing about Sidecar once or twice. Probably at the Reg.