Reply to post: Obsolescence

Do not adjust your set: Hats off to Apple, you struggle to shift iPhones 'cos you're oddly ethical

Anonymous Coward
Anonymous Coward


"The fact iPhones are well made and continue to chug along so well brings along an ancillary benefit: they retain their value much better than Androids. Which, again, makes them attractive to buyers in the second-hand market. Apple sees nothing from second-hand trade."

It is a total fallacy that this is costing Apple lots of money.

New iPhones are so expensive that only a niche market can actually afford them, even considering operator tarrifs which include a premium that pays for the handset over time. The fact that those lucky few have a market to sell on the older handsets is of benefit to Apple because it provides an upgrade path for its existing customers and also goes a long way in promoting its brand.

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