Reply to post: Re: Time to change the business model.

Do not adjust your set: Hats off to Apple, you struggle to shift iPhones 'cos you're oddly ethical

DougS Silver badge

Re: Time to change the business model.

They already are, they set a goal a couple years ago to double their services revenue by 2020, and they are ahead of schedule on it, seeing growth of 20-30% a year.

Having older phones last longer and get sold second hand is increasing their user base by 10% a year in the US (probably similar everywhere) which means more people to sell services to, even if their yearly sales of new phones begins to decline due to people waiting longer before replacing them.

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