Re: The real fun has n't even started yet..
> "Just wait until it comes out that Facebook have been doing "data swap" deals with the big financial institutions and retailers, (at least in the US)"
I wonder if there would be an outcry over this, given that Google publicly stated that they do this sort of thing and nobody blinked
Actually what Goggle did was quite different. Someone, some underling, had the bright idea of "let get some real world metrics" for ad effectiveness using real world transaction. After sometime someone high up in legal heard about, and the wider world. A large amount of shit hit the fan. End of metrics collection experiment.
Part of the story here..
What FB does is straight up info harvesting of individual financial transactions, as mentioned in the article. When combined with their other Stasi level of intrusive surveillance you got a lot of laws broken.