Reply to post: Time to change the business model.

Do not adjust your set: Hats off to Apple, you struggle to shift iPhones 'cos you're oddly ethical

Roland6 Silver badge

Time to change the business model.

Currently, Apple (largely) relies on new hardware sales. Clearly, it would seem they are several years behind Microsoft - who themselves aren't known to be market leaders, and moving from product to service and subscriptions.

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