Reply to post: Re: Apple's problem

Not a price cut! Apple perks up soggy iPhone demand with rebate boost

DougS Silver badge

Re: Apple's problem

I suspect the BOM won't really back that up

You would be wrong. Teardowns put the cost of the OLED display at $120, versus less than half that for the XR. Are OLED displays from Shenzen cheaper? Probably, but nowhere near the quality. They don't want to buy from Samsung if they can help it (they buy some from LG but LG doesn't have much capacity for smartphone sized OLEDs yet) Samsung and LG have the only OLEDs that are as color accurate as LCDs.

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